Social Media Policy
- Unwin Charitable Trust (UCT) consultants are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time. Protect your privacy and take care to understand a site's terms of service.
- Identify yourself, name and, when relevant, role at UCT when you discuss UCT related matters such as UCT services. You must make it clear when you are speaking for yourself and when you are speaking on behalf of UCT.
- If you publish content online relevant to UCT in your personal capacity it is best to use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent UCT's positions, strategies or opinions."
- Respect copyright, fair use and financial disclosure laws.
- Don't provide UCT's or a client's, partner's or supplier's confidential or other proprietary information and never discuss UCT business performance or other sensitive matters about business results or plans publicly.
- Don't cite or reference clients, partners or suppliers on business-related matters without their approval. When you do make a reference, link back to the source and do not publish content that might allow inferences to be drawn which could damage a client or UCT.
- Respect your audience. Don't use ethnic slurs, discriminatory remarks, personal insults, obscenity, or engage in any similar conduct that would not be appropriate or acceptable in UCT's workplace. You should also show proper consideration for others' privacy.
- Be aware of your association with UCT in online social networks. If you identify yourself as an UCT consultant, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
- Spirited and passionate discussions and debates are fine, but you should be respectful of others and their opinions.
- Be the first to correct your own mistakes.
- Try to add value. Provide worthwhile information and perspective.
Don't misuse UCT logos or trademarks and only use them if you have the authority to do so.