Sheila has been in bookselling and publishing for over 30 years, in customer-facing and logistics management roles. She has been specifically in bookselling for 20 years as she owned The Beckenham Bookshop from 1997 to 2007 and bought Dulwich Books in 2002. Under her ownership and management, Dulwich Books was voted London Independent Bookshop of the Year in 2012, 2013 and 2014, and in May 2014 the book industry voted it the best bookshop in the UK and Ireland.
This wealth of experience has given Sheila a deep understanding of both customer needs and how to balance that with the commercial needs of a business. She has the analytical skills necessary to identify the best way to resolve an issue and the industry knowledge to advise on changes which will ensure best practice and continued financial success. Her in-depth knowledge of the book trade and her wide-ranging network ensure a clear understanding of the opportunities available for bookshops to help their business succeed.
During her 30 years in bookselling Sheila was a member of the Booksellers Association Council and a member of their Independent Booksellers Forum. She has judged many industry awards and been involved in a variety of discussion panels. She has presented papers at industry conference and has run workshops at the annual Booksellers Association Conference.